The NADA Show, or the National Automobile Dealers Association Show, is the largest automotive industry event in the United States. It brings together thousands of automotive dealers, manufacturers, vendors, and industry professionals for networking, educational sessions, and exhibitions. Digital advertising agency Sokal has attended this event for several years now, and each year sports a booth and messaging with a unique theme. Sokal's theme for 2023 was "Game Changers." Channeling my inner athlete, I was able to create an exciting multimedia campaign, supported by a sports themed photoshoot with custom Sokal jerseys.